Ebay stepping up. StumbleUpon Sold!

May 30, 2007

What did Ebay do now?
Well last week the search engine monster Google bought feedburner for $100 million in cash. Now Ebay has recently bought the Web surfing recommendation site StumbleUpon for $75 million in cash.

What is StumbleUpon?
StumbleUpon is a Web surfing recommendation site where the site’s users can place a thumbs up or a thumbs down on web sites which count as votes indicating how often the site will randomly be ’stumbled’ on by people with similar interests. Also it recommends web pages within Flickr, Myspace, and Youtube. It’s actually a very efficient way of searching sites within your interests. The best part about is if you don’t like that type of ‘content’ or that type of ’site’ you just put a thumbs down and it won’t be as common to other users.

StumbleUpon’s service helps people find their Web sites, videos, products, people and other online information according to their interests. They get nearly 5 million recommendations per day. Talk about traffic.

What’s Ebay going to gain out of this?
Ebay is not only going to expand but also have a market share in the tech industry since Google is taking over nearly everything. However, Ebay expects no material effect on the company. In April the company had forecast full-year profit of $1.30 to $1.34 a share.

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Posted in Business/Stocks